“This was by far my most interesting and engaging class this semester…”

Teaching Example

Below is a lecture by Dr. Irem Yoruk teaching Principles of Marketing at Wayne State University in 2021.

Student Testimonials

“Coming into this course, I was an unsure marketing major. This course solidified that I want to continue to study marketing. I feel like it is because of the way professor Yoruk taught the course, it was fun and engaging.”

“This was by far my most interesting and engaging class this semester. Thank you for helping to keep my learning experience in marketing quite enjoyable!”

“I was a student of Professor Yoruk’s Marketing Research and Analysis course during the Fall 2019 semester at the Mike Ilitch School of Business. She did a fantastic job explaining the concepts in a clear and concise manner. Prof. Yoruk heavily encouraged class participation that integrated with the concepts that she was teaching us. She gave lectures that provided me, as well as the rest of the class, with the tools that we needed to succeed in a tough course.”

“I was enrolled in the MKT 5410 (Marketing Research and Analysis) section that Mrs. Yoruk was teaching. From the very first day, I have realized her passion and eagerness with the subject she was teaching, in addition to her great knowledge and ability to explain and deliver the material in a very interactive and comprehensive way. In addition to that, she was also very approachable and responded to emails or any type of communication in a timely manner. She was always open and patient to any questions and answered any inquiries thoroughly. She had an amazingly positive attitude that was very necessary at that time, not just for me, but for all my peers.”